DiDi Seven
A true Direct Response icon brought back to the market after 30 years, DiDi Seven is a cleaning product displayed in various forms. Bringing this product into a modern spot, we mixed in some classic demos, but of course added our personal nuances throughout. Shot in our studio, Host Marc Gill performs captivating demos. Derek has enjoyed other related successful spots in the past 20 years in the Direct Response business; such as Urine Gone, with millions sold.