Global TV/AllStar Marketing
Big Top Cupcake was the starting product for the Big Top line, and led to the success for following Big Top bake ware available at retailers everywhere. Big Top Cupcake was released in 2009 and has reached phenomenal success with it’s 25x bigger position. We have created 2:00, :60, :30, :15, and numerous retail support spots for this product as well as the entire BigTop Silicon bake ware line. For this spot, all cupcakes where made and decorated by our staff to communicate how truly easy it is. Shot all in our permanent kitchen studio. We also supervised the retail packaging.